Business Development China market. Development Joint ventures and new activities
2000 - 2004
To add an international experience, I was proposed to drive business development in China to support an ambitious growth plan: ownership of strategic planning, development of new businesses, brand management, marketing communication.
A fantastic personal and professional experience, great team work and exposure to multi-cultures, at the time China opened up to the rest of the world.
Sales turnover was multiplied by 10 in 10 years and China became a marker of the company.
Objectives
Drive strategic planning and run growth initiatives.
Brand management and marketing communication.
Set-up
Growing marketing expertise (15 people) and project management for new Joint Ventures
Achievements
High growth according to plan and development of new businesses, as extension of core businesses or driven as start-ups.
Started 3 joint ventures with Chinese partners
Opening of a Joint Venture in Shanghai
with Henri Lachmann, CEO of Schneider Electric